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Communication Services - Live It TV Spot

“Live it” television spot shown across Mississippi

The Mississippi Baptist Convention Board (MBCB) has produced a television spot as a Christian witness to the people of the state.

“In light of recent world events, we desired to communicate a message of hope,” said Ian Richardson, director of the MBCB’s Communication Services, which developed the spot.

“Our goal is that this will touch the lives of people in our communities with the message of God’s love and faithfulness.” said Richardson.

Still shot from the TV spot “Live it”The 30-second spot, distributed to 10 television stations throughout Mississippi, depicts a close-up of the back of a $20 bill showing the words, “In God We Trust.” Words at the bottom of the screen say, “We see it.”

Then the scene cuts to show children reciting the Pledge of Allegiance to the U.S. flag, where we hear, “–one nation, under God, indivisible–” While the children recite, across the bottom of the screen are the words: “We say it.”

The scenes include a man praying to become a Christian, a hospital visit, the building of a church, and the Mississippi Baptist Disaster Relief Task Force serving hurricane victims.

Toward the end the narrator says, “There is a light in this dark world. That light is Jesus.”

The spot closes with the MBCB logo depicting a stylized cross and the words “Mississippi Baptists.”

The stations showing the spot include Jackson’s WAPT 16, WDBD 40, WJTV 12, and WLBT 3; Tupelo/Columbus WTVA 9; Biloxi’s WLOX 13; Greenville/Greenwood’s WABG 6; Columbus’ WCBI 4; Meridian’s WTOK 11; Hattiesburg/Laurel’s WDAM 7; and Memphis’ WREG 3.

Baptist churches in Mississippi may obtain copies of the spot from Communication Services for local broadcast use.