Advertising Information

Paper Format

Tabloid, 5 columns

Page Dimensions

Columns	1	2	3	4	5
Inches (approx.)	2	4	6	8	10
Pica Width	12	24p6	37	49p6	62p6

Advertising Rates

Category	Cost per column inch^*	Additional info
In-state church/denominational	$21.20
In-state commercial	$31.80	Prepayment is required
Church/denomination national	$31.80	Prepayment is required
Commercial national/Ad agency	$36.04	Prepayment is required
SBC seminary/agency	$26.50	Prepayment may be required
MBCB/Garaywa/Central Hills	$14.84

* A column inch is an area 1 inch tall by 1 column wide (approx. 2 square inches).

For your convenience, you may request a preset size for your ad.

Quarter Page

16 column inches (2 columns wide by 8 inches tall)

Quarter page ad (shown in gray)

Category	Cost
In-state church/denominational	$339.20
In-state commercial	$508.80
Church/denomination national	$508.80
Commercial national/Ad agency	$576.64
SBC seminary/agency	$424.00
MBCB/Garaywa/Central Hills	$237.44

Half Page

32.5 column inches (5 columns wide by 6.5 inches tall)

Half page ad (shown in gray)

Category	Cost
In-state church/denominational	$689.00
In-state commercial	$981.83
Church/denomination national	$981.83
Commercial national/Ad agency	$1,112.80
SBC seminary/agency	$861.25
MBCB/Garaywa/Central Hills	$482.30

There is an additional charge of $50 for a full-color ad.

Classified rate is $.60 per word, 10-word ($6) minimum, 50-word maximum. The words “a,” “an,” and “the” are not counted. No blind ads.

Deadline for reserving ad space: 2 weeks prior to date of publication. Copy for ads due 10 days prior to date of publication. Late cancellations or incomplete ads will be charged.

Advertising Policy for the Baptist Record

The following is a list of guidelines regarding paid advertisements with The Baptist Record. This list is not intended to be exhaustive. All ads are subject to verification and final approval by the editor.

Not Acceptable:

Advertisements which solicit funds for any private or commercial business or mission activity, or for any organization or causes, not previously approved by the Mississippi Baptist Convention Board.
Any products or merchandise produced and sold that are in competition with products and merchandise distributed by Southern Baptists.
Employment ads except those advertising Southern Baptist church or denominational positions.
Advertisements containing words, or that are sponsored by companies, promoting activities contrary to generally-accepted Baptist beliefs.
Books or other printed materials that promote ideas or programs contrary to the Baptist Faith and Message.
Private loan or financial advisor advertisements unless endorsed by the Mississippi Baptist Convention Board or GuideStone Financial Resources of the Southern Baptist Convention.
Government seized/surplus vehicles, work-at-home, etc.
Food and drug ads that include health/nutrition claims.
Advertisements of 1-900 telephone numbers and other toll telephone services.
Singles/Couples/Personals advertisements.
Ads which, in the judgement of the editor, contain personal attacks or potentially slanderous/libelous material.
Advertisements may not contain Scripture when used to promote commercial business unless the business is church- or denomination-affiliated.
Advertising which, in the judgement of the editor, compromises the integrity of the state Baptist newspaper or violates the newspaper’s established editorial policies.

For more information, please contact Emily Jones at 601.292.3375 or ejones@mbcb.org.